A good starting point for your site is to get a copy of all the content you have created since you started shooting. We want to create a spreadsheet of sorts called a database, of all our videos. You’ll need a CMS such as WordPress, Magento, Joomla, or Drupal to sell your videos on.
60.7% of all websites using a known content management system (CMS) in 2019 use WordPress. WordPress.com gets 144 million unique monthly visits, which makes it the 5th most-viewed platform in the US after Google, Facebook, Amazon, and Twitter.
Web scrapers are fast, and automated.
You’re gonna break a ToS or two. But fucking prove it, you know what I mean? This would be a good place for me to plug NordVPN. If you’re gonna be using web crawlers, spiders, or automated tools of this nature, make sure you have a VPN enabled! Don’t scrape the shit out of their sites or anyone else’s stores and you’ll be good. And obviously only post your own content.
Always post to your own website first. Google uses the post’s publication/indexing date as a factor when ranking duplicate content in the SERPs.
- Create a sitemap for your website
- Submit your sitemap(s) to Google, Bing, Yahoo, and other search engines you care about.
So you’ve got Google Analytics installed on your site and collecting data. For those of you who don’t, do a quick search for “how to install Google Analytics“.
Now that you’re back, lets get into it — this is where it gets ugly. Data science is as much of an art as it is a science.
Two words — Duplicate content. There’s a lot of ways to make this strategy work without duplicating your content. Search engines love good, unique content. So I started hiring writers to write a unique description for each platform, and for each clip. So whether I hire 3 writers, or 5 writers, there all gonna write descriptions for the same videos, and each version is gonna go out to a different domain (Clip Site/Store). Each time you create a copy of the content on another site you are creating some competition across all the domains you post it on, but by having a unique description, you are fixing this issue.
Cross-posting your content to clip stores, distributors, and tube sites should be the cornerstone of any porn business strategy. I mean, who gives a shit, it’s your content and you’re probably copy and pasting it anyways. This is all a step above that.
Don’t worry, there things you can do to fix that. Firstly, try not to create too many versions of the original content. You can always go back and fix it later, if you just want to update a clip store, any description will get you ~99% the way there. Imagine this, you distribute to your paysite, clip store #1, clip store #2, and clip store #3. Now you have four versions of more-or-less the same content, and that’s not a long-term strategy. If you want your clips to sell for life, make sure to put unique titles, descriptions, keywords and even (not always) categories.